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Oklahoma State Announces NIL Alliance

The Cowboys are taking the next step in the NIL space.

Published

10 months ago

on

[Devin Wilber/PFB]

Oklahoma State announced on Wednesday morning that the Cowboys are taking the next step in the NIL space with the formation of the OSU NIL Alliance.

The Alliance connects the POSSE Excellence Fund with Learfield’s Cowboys Sports Properties.
“The OSU NIL Alliance will streamline how our supporters can maximize new opportunities for our student-athletes and continue to position OSU for championship-level success,” Athletic Director Chad Weiberg said.
Weiberg named Brakston Brock Senior Associate AD for NIL Strategy and Revenue Generation, putting him in charge of the Alliance.
The excellence fund provides more than $31 million in scholarships and revenue share agreements, according to OSU’s release.  Meanwhile, Learfield’s Cowboy Sports Properties “integrates NIL opportunities for student-athletes into OSU’s existing sponsorship, media and marketing ecosystem.”
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