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Oklahoma State No. 37 in Athletic Department Revenue

Published

7 years ago

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The new athletic department revenue numbers are out for the past year, and Oklahoma State checked in at No. 37 in the rankings having hauled in $93.7 million. That’s about $2.3 million less than the previous year when OSU finished No. 26.

The Cowboys come in just behind North Carolina, Mississippi State, Maryland and Arizona State and just ahead of Kansas, Arizona, Rutgers and Virginia Tech.

Rank School Conference Revenue Expenses
30 Missouri SEC $97,275,839 $94,323,693
31 Illinois Big Ten $96,249,500 $102,912,910
32 Indiana Big Ten $95,216,762 $94,190,256
33 North Carolina ACC $95,175,985 $95,175,985
34 Mississippi State SEC $94,903,405 $84,732,091
35 Arizona State Pac-12 $94,662,743 $89,086,777
36 Maryland Big Ten $94,101,697 $94,101,697
37 Oklahoma State Big 12 $93,672,676 $92,926,534
38 Kansas Big 12 $90,658,829 $85,703,264
39 Arizona Pac-12 $85,356,236 $87,254,614
40 Rutgers Big Ten $83,974,159 $83,974,159

Texas A&M finished No. 1 for the second year in a row and brought in $194.4 million. Oklahoma State finished No. 4 in the Big 12 (TCU and Baylor do not have to report their numbers — or, apparently, anything else that happens at their campuses).

Overall Rank School Conference Revenue Expenses
2 Texas Big 12 $187,981,158 $171,394,287
6 Oklahoma Big 12 $150,373,216 $127,268,340
26 West Virginia Big 12 $105,140,368 $85,900,652
37 Oklahoma State Big 12 $93,672,676 $92,926,534
38 Kansas Big 12 $90,658,829 $85,703,264
42 Texas Tech Big 12 $82,996,321 $78,598,577
48 Iowa State Big 12 $78,355,500 $78,279,309
49 Kansas State Big 12 $77,936,664 $70,884,496

For fun I looked at revenue per win over the last two years for Power 5 schools. So I took 2015-2016 football wins totals and divided the most recent revenue numbers by that total.

Rank Team Wins Revenue Revenue/win
1 Washington State 17 $58,753,266 $3,456,074
2 Clemson 28 $104,823,057 $3,743,681
3 Utah 19 $79,447,512 $4,181,448
4 Oklahoma State 20 $93,672,676 $4,683,634
5 Virginia Tech 17 $83,702,698 $4,923,688
6 North Carolina 19 $95,175,985 $5,009,262
7 Kansas State 15 $77,936,664 $5,195,778
8 Colorado 14 $77,276,889 $5,519,778
9 Washington 19 $107,154,560 $5,639,714
10 Iowa 20 $113,249,020 $5,662,451

I’m not totally sure what this tells us, but I thought it was interesting. The teams you’d expect to be at the top are at the top. Alabama is $5.9M per win which is incredible given that they bring in $164 million. Texas is $18.8M. Sad!

I don’t know if this means OSU is doing great for netting a lot of wins with not a ton of money or if it shows how they’re not capitalizing on their success properly. Either way, they’re the only Power 5 school with an operating budget under $100 million to win 20+ games in the last two seasons. Long live the mullet.

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