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Update: Green Bay Hires Doug Gottlieb as Head Coach

Gottlieb is a head coach.

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[Devin Wilber/PFB]

Update: This story was updated from its original version.

Doug Gottlieb is a Division-I head basketball coach.

Green Bay hired Gottlieb as the program’s 10th head coach on Tuesday, as news quickly came after reports surfaced that Gottlieb was a “serious candidate” for the job. Gottlieb, Oklahoma State’s all-time leader in assists, was considered a candidate for the same job last offseason before Sundance Wicks took over. Wicks on Sunday took the Wyoming job after just one season leading the Phoenix, where Green Bay went 18-14. Gottlieb’s name has been mentioned during OSU’s past three coaching searches, spawning questions of his coaching experience. Well, now he is off getting said experience.

“It is an honor beyond measure to be named the 10th Men’s Basketball coach in UWGB history,” Gottlieb said in the release. “I would like to thank Chancellor Mike Alexander and Josh Moon for this incredible opportunity. Every kid has a dream growing up, some want to be firefighter, others want to be president, I have always wanted to be a head basketball coach at the Division I level.”

Gottlieb has differing levels of coaching experience, but his primary gig is as host of The Doug Gottlieb Show on FOX Sports Radio. He helped out with Mike Boynton’s staff as a consultant last season. He has also done some consulting work with Texas, Texas Tech and Baylor over the years. Gottlieb said on his show that the show isn’t going anywhere despite his new endeavor.

“Doug and I have become good friends over the years,” Boynton said earlier this year. “We’ve always shared ideas. Obviously he loves this place, loves this program. I thought that he could lend some external support to our staff. So, for the last four or five months, he comes in for a couple days monthly, about — sometimes more, sometimes less — and just sits in our meetings, watches practices and sends me thoughts, and we talk on the phone occasionally about what he sees.”

Upon Boynton’s dismissal, Gottlieb was again brought up as a potential candidate for the opening he speaks so highly of, but that led to the same discourse of whether a guy could go from radio host to high-major coach.

Coaching runs in the Gottlieb family, which also provides Gottlieb with ties to Wisconsin. Gottlieb was born in Milwaukee while his father, Bob, was the coach at UW-Milwaukee. Gregg Gottlieb, Doug’s brother, was an assistant on the San Diego State women’s team this past season and has also made stops at Grand Canyon (women’s), Oregon State (men’s), Cal (men’s), San Diego State (men’s), Sacramento State (men’s) and Cal Poly (men’s).

Gottlieb runs an AAU program, Branch West, and he helped lead Team USA to a gold medal at the 2017 Maccabiah Games, an international Jewish and Israeli multi-sport event held in Israel every four years. He also coached in the 2009 Maccabiah Games alongside Bruce Peral and coached the Stillwater Stars TBT team in 2021.

Green Bay plays in the Horizon League, last making the NCAA Tournament in 2016 under Linc Darner. Before that, the Phoenix hadn’t been to the Tournament since 1996. Wicks turned around the team from a 3-29 record during the 2022-23 season to 18-14 this past season. In the three seasons before Wicks arrived, Green Bay went a combined 16-71.

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