LOOK: Jordan Brand Made Custom OSU Kicks for Dez Bryant

Dez Bryant is living a superstars dream. He’s on arguably the best – and most marketable – teams in the NFL. He’s sponsored by Nike’s Jordan Brand. And his sponsor spoils him rotten with some sick merchandise, which he flaunted recently on social media. The Jordan Brand sent him a set of two exclusive Air Jordan 1 high tops. One in orange with a nod to his alma mater of OSU, and another in navy, silver and white in the colors of the Dallas Cowboys.

They even have his name with Bryant’s own signature on the insoles, with his classic “Throw up the X” logo on the tongue of the sneakers.

@jumpman23 my #1 #okstate #x

A post shared by Dez Bryant (@dezbryant) on Jan 3, 2017 at 8:35pm PST

#my1 #okstate @jumpman23 #throwupthex

A post shared by Dez Bryant (@dezbryant) on Jan 3, 2017 at 8:37pm PST

????#my1 #cowboynation #936 #lufkinland @jumpman23 #throwupthex

A post shared by Dez Bryant (@dezbryant) on Jan 3, 2017 at 9:04pm PST

I’m not a sneakerhead by any stretch of the imagination. Heck, I keep my shoes for years on end. But I recognize a sick pair of shoes when I see ’em, and these things — from the custom insole to the X logo on the tongue — are some truly sweet kicks.