Dez Bryant Unveils New Jordan Brand Cleats

Dallas Cowboys superstar wide receiver Dez Bryant unveiled his new Jordan brand cleats last week, in response to the slew of other athletes rocking the new Yeezy Adidas cleats, including Von Miller, Adrian Peterson, Eric Berry, Sammy Watkins, and Deandre Hopkins.

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— Dez Bryant (@DezBryant) September 9, 2016

Fresh. Even better is the customized “X” that you see under the tongue of the shoe, a nice touch from the Jordan brand-

Dez, who been with the Jordan brand since April of 2013, has shown an ability to market himself as one of the premier and recognizable superstars in the NFL. As the most prominent face of Jordan amongst NFL athletes, Bryant and Jordan are going head to head with hip hop and fashion mogul Kanye West and Adidas, whose Yeezy football cleat line debuted this season.

Bryant is coming off of a 7-catch, 102 yard performance in a 27-23 win over the Washington Redskins yesterday, and looks primed for another excellent season with the Dallas Cowboys. Check out the latest Jordan Breakfast Club commercial, starring Dez himself.

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