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OSU Partners with Brand Management Company INFLCR

The game has changed.



The game of college athletics is truly changing.

Oklahoma State announced a five-year deal with INFLCR on Tuesday. The company provides software and a mobile app that allows student-athletes to access photos and videos from the OSU creative teams, national media outlets and photo wire services. It also provides educational tools and analytics to enhance their digital performance.

The OSU football and men’s and women’s basketball rosters will also have access to INFLCR’s NIL Data Services suite, as college athletes head into a new era of being able to profit off their name, image and likenesses.

“I’m excited to announce an exclusive partnership with INFLCR, an industry leader in name, image and likeness,” OSU football coach Mike Gundy said in the release. “This allows our student-athletes to tell their stories, grow their audiences and build their brands.”

INFLCR works with more than 100 NCAA athletic programs by providing a platform that helps its clients send content to galleries to each of the programs’ student-athletes, coaches and “other brand ambassadors.” Through INFLCR’s app those players and coaches are then able to share that content through their social media accounts.

OSU plans to use this approach to bolster their online presence in a way that impacts event attendance, recruiting, fundraising and other strategic goals, per the release.

“INFLCR is an elite brand-management tool, and we truly believe it’s going to take our program and our players to a whole new level,” OSU basketball coach Mike Boynton said. “It’s going to allow them to put themselves in a position to be empowered to tell their stories. At OSU, we want to continue to push the envelope and put our players in a position to control their own messaging.”

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