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Daily Bullets (Mar. 10): OSU’s Viewership Size, Big 12 Payouts vs. Pac-12 Payouts



Enjoy reading what Gundy had to say after day one of spring ball. Spoiler: the new quarterback doesn’t talk much. 

Bullets Rundown

• OSU’s viewership size
• Big 12 payouts in context
• Spring ball q’s

OSU Bullets

• In a fascinating article looking at Big 12 expansion chatter, seeing OSU’s viewership in context was enlightening. 


While OSU’s non-OSU Texas viewership is down the list (fifth-place behind OU, Texas, Baylor, and West Virginia), people love to watch the Pokes big game hunt making that average number rise to third place.

As some realignment chatter popped up last week – here are the relevant numbers to know:

The Big 12 is hanging in there with a potential $40 million-per-school payout coming as soon as fiscal year 2019, compared to a reported $45 million for SEC schools and $55 million for the Big Ten. The Pac-12’s 2019 distribution should come in at $33 million, according to the San Jose Mercury News. [TulsaWorld]

It drives me nuts when the above quotes aren’t compared appropriately – the Big Ten, SEC, and Pac-12 numbers all include the third-tier rights payout from conference networks while the Big 12’s number doesn’t. Texas gets to $50m with their number and OU sniffs it.

• Two pieces for conversation – Ten Q’s for Spring Ball + How OSU can make the NCAAs

• This power ranking has Boynton’s Pokes at fifth in the Big 12

J.W. Walsh followed Mike Yurcich to Austin and shows up on the Longhorn coaching staff

• This all-walk-on piece from the Oklahoman over the weekend was good

Non-OSU Bullets

• This was hilarious – national park pictures with their worst online review
• Fascinating idea – make the middle seat on planes wider (from WSJ $$$)
• Liked this faith-based take in “train hard, fight easy”

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