Watch: New Big 12 Commissioner Gets on Horse in Boone Pickens Stadium

Younger, hipper, cooler — those are words new Big 12 commissioner Brett Yormark wants associated with the league. Well, how about viral?

Yormark has been making trips to all of the Big 12 schools over the past week or so, and he spent Tuesday in Stillwater. Different OSU social media accounts showed him taking in the football facilities and meeting all sorts of coaches and student-athletes. But, he also spent time on the turf inside Boone Pickens Stadium where to took a recruiting-esque photo atop a horse.

“Will it be viral if I went on [the horse]?” Yormark said before taking off his coat and mounting the equine.

“From my perspective, again, Bob [Bowlsby] has positioned the brand in a great way, but I think there’s opportunities, as I learn a little bit more about the brand and our fan base, to become a little bit more national, to position our brand a little younger, hipper, cooler, how do we connect a youth culture, diversify some of the things we’re doing,” Yormark said at Big 12 Media Days. “And I think we have a great opportunity to do that.”

Here are tweets from Yormark’s Stillwater visit: